Last updated: 27 October 2026
Clues at Home (“we,” “us,” or “our”) operates the website cluesathome.com. Clues at Home is run by a sole trader based in Scotland, United Kingdom, who is the data controller for the personal information described here. This page explains what we collect, why, who we share it with and the choices you have.
Information We Collect
Information You Provide
When you make a purchase or create an account, we collect:
- Name and email address
- Billing address (for payment processing)
- Payment information (processed securely by our payment providers; we do not store your full card details)
- Account password (encrypted)
When you sign up for our emails or free case, we collect your email address and, if you give it, your name.
When you contact us, we collect:
- Name and email address
- Any information you choose to include in your message
Information Collected Automatically
When you visit our website, we may automatically collect:
- IP address and browser type
- Pages visited and time spent on pages
- Referring website and the ad or link that brought you to us
- Device information
- Actions on the site, such as viewing a case, adding it to your basket or completing a purchase
Analytics and advertising tools only run after you accept them in our cookie banner. See “Cookies and Similar Technologies” below.
How We Use Your Information
We use the information we collect to:
- Process and fulfil your orders, and deliver your downloads (contract)
- Send order confirmations and download links (contract)
- Respond to your enquiries and support requests (legitimate interests)
- Send marketing emails, only if you opt in (consent)
- Understand how our website is used and improve it (consent, for analytics cookies)
- Measure our advertising and show our ads to people who have visited our site (consent)
- Prevent fraud, keep the site secure and keep the records UK tax law requires (legitimate interests and legal obligation)
Advertising and Analytics Tools
If you accept statistics or marketing cookies, the following tools collect information about your visit. Each provider processes it under its own privacy policy.
- Google Analytics 4 (Google): how visitors find and use the site. Google Privacy Policy
- Google Ads (Google): measures whether our ads lead to purchases and lets us show ads to people who have visited our site. How Google uses information from sites that use its services
- TikTok Pixel (TikTok): measures visits and purchases from our TikTok ads. TikTok Privacy Policy
- Pinterest Tag (Pinterest): measures visits and purchases from our Pinterest ads and Pins. Pinterest Privacy Policy
These tools may record the pages you view, the products you look at, items added to your basket, purchases and their value, and device and browser details. We do not send them your name or payment details.
We also use Jetpack Stats (Automattic) to count visits. It does not set cookies on your device.
Information Sharing
We do not sell, trade, or rent your personal information to third parties. We share it only with providers who help us run the shop:
- Payment processors (WooPayments/Stripe and PayPal) to complete transactions
- Website hosting (WordPress.com, run by Automattic) and file storage for your downloads
- Email service (MailPoet) to send transactional and marketing emails
- Analytics and advertising providers listed above, only if you consent
Some of these providers process data outside the UK, including in the United States. Where they do, they rely on safeguards recognised under UK data protection law, such as the UK Extension to the EU–US Data Privacy Framework or standard contractual clauses.
Cookies and Similar Technologies
We use cookies to:
- Keep you logged into your account
- Remember items in your shopping basket
- Remember your cookie choices and preferences
- Analyse website traffic and usage (only with your consent)
- Measure and target our advertising (only with your consent)
Essential cookies are always on because the shop cannot work without them. Statistics and marketing cookies are off until you accept them in the cookie banner. You can change your choice at any time from the cookie settings link in the footer. Our Cookie Policy lists every cookie we use.
How Long We Keep Your Information
- Order and billing records: as long as UK tax law requires (currently about six years).
- Account details: until you ask us to close your account.
- Email sign-ups: until you unsubscribe.
- Analytics and advertising data: according to each provider’s retention settings (for Google Analytics, 14 months).
Data Security
We implement appropriate security measures to protect your personal information, including SSL encryption for all data transmission. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Your Rights
Under UK data protection law, you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information (subject to legal requirements)
- Object to or restrict how we use your information
- Withdraw consent at any time, including for cookies and marketing emails
- Receive your information in a portable format
To exercise these rights, contact us at contact@cluesathome.com. If you are unhappy with how we handle your information, you can complain to the Information Commissioner’s Office at ico.org.uk.
Children’s Privacy
Our website is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.
Changes to This Policy
We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the “Last updated” date.
Contact Us
If you have questions about this privacy policy, please contact us:
- Email: contact@cluesathome.com
- Website: cluesathome.com/contact
